NexGuard watermarks are imperceptible to the consumer, causing no degradation of the viewing experience, and have been validated by major studios, content owners and pay-TV operators.
NexGuard watermarks are proven to be robust and impossible for pirates to invalidate. They can persist through digital/analogue conversion, copying, transcoding, compression and geometric manipulation.
NexGuard watermarks support blind detection, whereby identifiers are detected and extracted without reference to the original content by the NexGuard Detection Service. This enables fast, convenient and automated detection.
Content is prepared to receive the embedded NexGuard watermark. In some use cases, preparation and embedding are combined.
Identifiers, including the contents source or intended recipient, are embedded into the video as an imperceptible and robust NexGuard watermark.
Watermarked content is distributed to its intended recipients. During this process the content may be pirated and then manipulated, in an attempt to evade detection.
Pirated content is monitored and captured, and material evidence is collected. This may be done directly by the content owner or pay-TV operator or through an anti-piracy service.
The content identifiers are extracted from the NexGuard watermark within the pirated content. These identifiers are then used to locate the source of the piracy.
Once the source of the piracy has been located, action can be taken to combat it. This can include counter measures and legal action.
NexGuard forensic watermarks can be embedded at any point in the content production lifecycle and contribution/distribution chain, protecting highly valuable pre-release content from piracy and ensuring traceability of any content leak.
NexGuard forensic watermarks can be applied at a consumer session and device level to pinpoint the source of a piracy leak including those used to feed illicit streaming servers, enabling appropriate anti-piracy action.
NexGuard forensic watermarks can be applied by projectors within a movie theatre. More than 200,000 theatre screens worldwide are already equipped with NexGuard technology, enabling content owners and distributors to pinpoint the time and location of in-theatre camcorder-based piracy.