Broadband has proven to be the core business of telcos, with TV and video content playing an increasing role in driving monetisation and reducing churn. TV and video content streaming is mainly seen as the broadband consumption-driving use case.
When it comes to TV, as opposed to cable, telco IPTV has been two-way from the start, with emphasis on multicast TV delivery and interactive use cases such as VOD and connected services on set-top boxes. With OTT technology becoming mainstream, telco TV solutions now leverage on-demand content delivery, cloud DVR, third-party OTT content and multiscreen capabilities that extend the experience in and outside the home.
The new challenge
Simplifying the backend infrastructure to deliver a compelling user experience across all screens, and quickly evolving the experience and service offering, is the new challenge. It’s about cloudifying the infrastructure, enabling scalable on-demand and live OTT services and securing the overall platform against cyber threats.
The solution?
NAGRA offers an “IP-fied” and cloud-ready set of innovative products and solutions, including support for Android TV, that enable telco providers to address the evolving needs of their fixed and mobile broadband subscribers, driving up monetisation opportunities.