Boost subscriber value
NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
Improve content management
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
Increase advertising efficiency
NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
November 06, 2020
How the pay-TV industry can employ data to rise to the challenge of Covid
NAGRA's Jacques-Edouard Guillemot explains how real-time access to and analysis of data can help pay-TV operators be more resilient and able to adapt quickly in the face of a crisis.
October 01, 2020
NAGRA Insight wins top honours at the CSI Awards 2020
NAGRA Insight selected as ‘Best Data & Analytics Innovation’ for its ability to help major service providers around the world improve their bottom line by tens of millions of dollars
September 02, 2020
New analysis shows how pay-TV, telco and premium content businesses can create resilience in a post-COVID world
New report outlines how pay-TV service providers can build resilient response tactics to effectively manage subscribers, content delivery and engagement in the face of COVID-19