Boost subscriber value
NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
Improve content management
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
Increase advertising efficiency
NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
August 19, 2019
NAGRA highlights smart content aggregation and monetisation underpinned by scalable service protection at IBC 2019
August 09, 2019
Five pay-TV trends operators need to know about right now
Ivan Verbesselt, SVP Marketing at NAGRA, highlights the key trends pay-TV operators should look out for in the coming months and years.
July 31, 2019
Pay-TV Innovation Forum Video Series: John Paul
John Paul, Managing Director Emerging Business Activation at Liberty Global, shares his view on the impact of data and analytics on service providers, the importance of partnerships in a data strategy and how data can deliver more value for the consumer.