Boost subscriber value
NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
Improve content management
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
Increase advertising efficiency
NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
September 02, 2020
New analysis shows how pay-TV, telco and premium content businesses can create resilience in a post-COVID world
New report outlines how pay-TV service providers can build resilient response tactics to effectively manage subscribers, content delivery and engagement in the face of COVID-19
September 02, 2020
Covid-19 is in many ways the ultimate stress-test of the operational capabilities of our customers.
Interview of Jacques-Edouard Guillemot, NAGRA SVP Insight looking at how content providers can safeguard their businesses post-Coronavirus by using AI to accelerate subscription acquisition and re-engagement.
June 30, 2020
How we created an AI-based solution that became crucial to our customers' financials
In this blog, Jacques Edouard Guillemot shares some of the challenges and methodology which helped generate additional revenue for some of our biggest customers and improved their bottom line by tens of millions of dollars.