Boost subscriber value
NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
Improve content management
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
Increase advertising efficiency
NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
October 23, 2019
Can the pay-TV industry be a part of the data economy?
How can operators and content owners make the most of data? How can they harness its power?
October 01, 2019
IBC 2019: Interview with Digital TV Europe
Jacques-Edouard Guillemot, SVP Executive Affairs, on how data and AI can help pay-TV service providers make better strategic decisions to drive their business.
August 23, 2019
The Pay TV industry must consider the ethics of data
Greater data capability means greater responsibility and certain organisations haven’t always acted responsibly.