Cable operators have always put pay-TV at the center of their overall strategy. While they still benefit from a high quality and reliable QAM network, they are now facing increased competition from fiber roll-outs by telcos.
Investing in IP technology, some operators have even seen an opportunity to become telcos themselves, offering a mix of broadband, fixed telephony and even mobile connectivity, while keeping TV as a key asset and extending the content offering with OTT services, reaching any screen.
As the move to IP is accelerating worldwide, the main challenge is retaining subscribers until a complete migration from a one-way TV infrastructure to broadband networks that offer two-way advanced TV features. Offering a mix of linear QAM-delivered TV, on-demand IPTV multicast and OTT unicast services from a platform that can be updated at internet speeds creates a challenging environment to sustain high NPS scores.
The solution? NAGRA offers an "IP-fied" and cloud-ready set of innovative products and solutions, including support for Android TV, that enable cable providers to smartly evolve their existing platforms to address the new needs of their subscriber base.