Much like a good consumer experience, convenience is key to content security. NAGRA offers several ways to bring linear and on-demand pay-TV services directly and securely to TV sets without the need for a set-top box. All enable consumers to enjoy premium content up to 4K / HDR without connecting any cables and utilizing only the remote control of the TV set. This brings efficiencies in logistics, significant reduction in CAPEX and increased customer satisfaction for operators. Direct-to-TV security can be used seamlessly with any other secure clients from NAGRA, simplifying security management.