Fight pay-TV and direct-to-consumer piracy
Trace content leaks back to their source
NexGuard watermarks are imperceptible, robust and support blind detection
Imperceptible
NexGuard watermarks are imperceptible to the consumer, causing no degradation of the viewing experience, and have been validated by major studios, content owners and pay-TV operators.
Robust
NexGuard watermarks are proven to be robust and impossible for pirates to invalidate. They can persist through digital/analogue conversion, copying, transcoding, compression and geometric manipulation.
Blind Detection
NexGuard watermarks support blind detection, whereby identifiers are detected and extracted without reference to the original content by the NexGuard Detection Service. This enables fast, convenient and automated detection.
Preparation
Content is prepared to receive the embedded NexGuard watermark. In some use cases, preparation and embedding are combined.
Embedding
Identifiers, including the contents source or intended recipient, are embedded into the video as an imperceptible and robust NexGuard watermark.
Distribution
Watermarked content is distributed to its intended recipients. During this process the content may be pirated and then manipulated, in an attempt to evade detection.
Capture
Pirated content is monitored and captured, and material evidence is collected. This may be done directly by the content owner or pay-TV operator or through an anti-piracy service.
Extraction
The content identifiers are extracted from the NexGuard watermark within the pirated content. These identifiers are then used to locate the source of the piracy.
Action
Once the source of the piracy has been located, action can be taken to combat it. This can include counter measures and legal action.
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