Drive subscriber value
NAGRA Insight generates a coherent profile that quantifies behaviour, tastes and trends. It even predicts propensity to churn to help service providers create personalised experiences that increase user satisfaction and marketing actions that convert more effectively, to improve acquisition, retention and service usage.
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services, quantify the value of every channel, programme, catch-up content or VOD content by combining consumption and purchase behavior data, as well as learn how to optimise content packaging.
Insight optimises resource-intensive areas by improving operations across the content delivery chain to increase speed of diagnosis of network issues, optimise CDN costs and manage the quality of video displayed on OTT services.
NAGRA Insight, through AI, can increase programmatic TV advertising revenues by generating highly targeted and relevant micro-segments, better manage available ad inventory and increase advertising value.
February 06, 2019
The many benefits AI can bring to pay TV
While opinions vary on the impact and possible applications of AI for the industry, executives agree that there’s never been a more critical time for service providers to review their data and analytics strategies.
February 04, 2019
To what extent can we trust algorithmic decisions
At a time when humans are becoming more reliant on AI - for instance mobile phones speech recognition, real-time speech translation, computer vision in self-driving cars — trust and transparency have become key issues to be addressed.
January 11, 2019
Optimizing online video apps: learnings from the FIFA World Cup
A lot can be done to increase OTT apps stickiness. With new content usages come new behaviors which must be addressed with changes in the way the content is offered.