Drive subscriber value
NAGRA Insight generates a coherent profile that quantifies behaviour, tastes and trends. It even predicts propensity to churn to help service providers create personalised experiences that increase user satisfaction and marketing actions that convert more effectively, to improve acquisition, retention and service usage.
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services, quantify the value of every channel, programme, catch-up content or VOD content by combining consumption and purchase behavior data, as well as learn how to optimise content packaging.
Insight optimises resource-intensive areas by improving operations across the content delivery chain to increase speed of diagnosis of network issues, optimise CDN costs and manage the quality of video displayed on OTT services.
NAGRA Insight, through AI, can increase programmatic TV advertising revenues by generating highly targeted and relevant micro-segments, better manage available ad inventory and increase advertising value.
January 11, 2019
Optimizing online video apps: learnings from the FIFA World Cup
A lot can be done to increase OTT apps stickiness. With new content usages come new behaviors which must be addressed with changes in the way the content is offered.
December 07, 2018
How Can the Pay-TV Industry Maximize the Value of Data and AI?
Information – not just content – is king. While many industries have harnessed this new currency, the pay-TV industry, and cable operators in particular, have been comparatively slow to adapt to the new data- and AI-driven world.
October 11, 2018
Randolph Nikutta, Interactive High End Media, Telekom Innovation Laboratories, on the evolution of the European pay-TV industry, benefits and use cases of artificial intelligence, and more