Expectations in the Sports industry are evolving quickly. If you are not evolving to give fans what they want in this new immersive digital world, they will increasingly seek out other offerings.

• FIH, Nagra launched D2C platform Watch.Hockey in September
• Tech company will shoulder costs in early years with view to longer-term revenue share
• Leagues, federations stand to earn from sponsorship deals through greater global exposure

Anthony Smith-Chaigneau, Senior Director of Product Marketing, talks aboutwhy rights holders need to look closely at how they are able to augment their media offer to consumers.

The International Hockey Federation (FIH) and NAGRA are providing hockey fans with even greater access to the sport with today’s launch of the website version of Watch.Hockey.

Alistair Taylor, Sports Video & Data Analyst at MIDia Research moderated the panel session discussing the creation of the digital home of hockey with Thierry Weil, International Hockey Federation (FIH)’s CEO and Jean-Luc Jezouin, SVP, Business Development at NAGRA. The article is a transcript of how the discussion unfolded.

App delivers a new level of engagement for fans with easy access to the best hockey content, all in one place and on any device, starting with free live matches, scores, stats, live reporting, news, personalized and trending content, and much more.

Pascal Metral, VP of Legal Affairs, explains why there are fundamentally two approaches needed to fight piracy, and how, by working in unison, they can have the greatest impact.

NAGRA will deploy and operate a direct-to-consumers sports platform – including a mobile app and website – that will create the “home of hockey” for the global field hockey community.

In Part Two of this blog series, we focus on consumer behavior and its impact on the M&E industry.