We live in a world where information is king, and the M&E industry is no exception. However, there are certain markets, such as broadcast television, that have been slow to adapt to this new “data-driven” world.

Videonet Editor John Moulding shares input from Liberty Global, Telenet, NOS Portugal and NAGRA on the power of data analytics (including with the use of machine learning and artificial intelligence) to transform television.

Jacques-Edouard Guillemot, SVP Insight at NAGRA, explains how AI can enable cable operators to drive their business more effectively and automate meaningful marketing actions, but cautions that operators are in danger of falling behind OTT TV providers unless they take action.