Raising the bar: Beyond content protection to active streaming protection

Relying on platform DRM security is not enough. While it provides a level of content protection, there are other factors that need to be taken into consideration.

When it comes to content security, today’s market is seeing an ever-increasing adoption of streaming services and devices. With these changes comes a number of exposed risks. If you ever wondered if content protection alone is enough to combat the many content security threats in today’s complex and ever-changing media and entertainment landscape - the short answer is no.

However, if you are asking what shift you need to make to your content protection strategy today to protect precious content and revenues moving forward – the answer is Active Streaming Protection.

To understand active streaming protection, we talk to Tim Pearson, Senior Director, Product Marketing at NAGRA, who addressed this question in his recent presentation, “Raising the Bar: Moving Beyond Content Protection to Full-Service Protection.” The session addresses the ever-changing security needs in these environments and - perhaps more importantly – the right strategy to address these threats.

To put it simply, relying on platform DRM security is not enough. While it provides a level of content protection, there are other factors that need to be taken into consideration. The streaming providers that are just using mDRM are risking regular and targeted attacks, which can obviously have a direct impact on revenues. While we know that content protection is key, it is just one part of an overall service protection strategy.

Active Streaming Protection: The Complete Service Protection Approach

With streaming providers risking regular and targeted attacks with a direct impact on service revenues, the need to protect the entire streaming service is essential. NAGRA’s active streaming protection approach delivers a comprehensive, scalable and sustainable service protection toolset to address these challenges. When it comes to active streaming protection, there are four pillars needed to create a solid security strategy.

  1. A comprehensive security platform and clients to protect content libraries
  2. A focus on mitigating business risk from pirated content through watermarking and anti-piracy services
  3. Intelligence-derived insight to identify consumer behavior and trends
  4. Legal expertise to respond to threats and manage service takedowns

Once these pillars in place, it is then possible to select and deploy a range of active streaming protection technologies to address threats to content and services based on your unique strategy. Spanning beyond mDRM, these tools not only collectively combat service and content piracy, but also work together to ensure interoperability. The toolset includes:  

  • Advanced security: A complete CAS/mDRM solution with advanced capabilities
  • Anti-piracy: Anti-piracy services with targeted campaigns including monitoring, take-down, IP blocking and intelligence gathering
  • Secure playback: A secure client with mDRM playback, device authentication and business logic protection
  • Secure streaming: Secure sessions, such as session control or device authentication
  • Watermarking: A comprehensive toolkit that can be used to identify and stop content leaks
  • Analytics: Includes security and business analytics, available on aggregated dashboards with recommendations

The whole toolset is designed so that providers can use the tools in any combination to solve specific business problems. The service can then scale by switching on various tools if and when needed.

NAGRA’s active streaming protection approach, while imperative to content and services protection, is one piece of what is possible to ensure comprehensive security.

Pearson also goes beyond the challenges of content and service protection in the M&E landscape to address the broader scope of security threats to the industry. This includes the security holes left by consumer and IoT devices, as well as IT infrastructure and content delivery threats.  All of these industry challenges are addressed and are a key part of the Kudelski Group’s extensive security portfolio in content protection, IoT security and cybersecurity solutions.  

To learn more, be sure to check out Tim Pearson’s presentation, “Raising the Bar: Moving Beyond Content Protection to Full-Service Protection” in its entirety by clicking here. For more information about NAGRA’s complete security portfolio click here.