Pay-TV Innovation Forum Reveals Key Success Factors and Growth Opportunities for European Pay-TV Service Providers


  • Global research programme shows that IP, cloud and data technologies will drive the next phase of innovation and growth amongst European pay-TV providers
  • Currently, 9 in 10 service providers offer advanced core services such as multiscreen TV, but only 10 percent include next-generation innovations in their consumer  propositions, with telcos leading the way
  • Investment priorities for  European pay-TV service providers include strengthening their content packages, OTT distribution and user experience


Cheseaux, Switzerland and London, UK – July 19, 2016NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen television solutions, in partnership with MTM, a leading international research and strategy consultancy, today published  initial findings from the first stage of the Pay-TV Innovation Forum, a new global research programme exploring the next phases of growth for the pay-TV industry.

The first research paper sets the scene for the programme and reviews the innovation landscape for pay-TV in Europe.  Europe is one of the most advanced pay-TV markets in the world, with 92 percent of service providers now offering multiscreen services, 49 percent providing access to third-party OTT services on their platforms, and 30 percent offering standalone, unbundled OTT services. 

However, few are delivering next-generation innovations, such as 4K video (10 percent) and voice control (3 percent) at this stage. These areas are set to develop over the course of the next five years, as European service providers are planning to innovate faster and prioritize their investments in order to meet growing consumer demand.

The research also shows that expansion into adjacent business areas is still early stage, with only12 percent currently offering home security services and 9 percent providing home automation services.

The report examines product and service portfolios of 93 pay-TV service providers across the 18 largest pay-TV markets in Europe.  It shows that the largest service providers, either pan-regional pay-TV providers or European telcos, are the most advanced.

“It’s fascinating to see that Forum participants mentioned a strong focus on making their pay-TV product offerings better in the years to come, mainly in terms of content, packaging and OTT distribution, while expressing less appetite for expanding into adjacent opportunities,” said Simon Trudelle, Senior Product Marketing Director for NAGRA. “This also means that as competition intensifies, pay-TV service providers will have to accelerate innovation and time-to-market to create more value for their customers, with partnerships with vendors and multi-company collaborations set to become more important.  With this in mind, it’s imperative that service providers continue to invest in next generation solutions that improve the user experience across all screens if they are to differentiate themselves, attract new subscribers and keep delivering revenue growth and profitability.”

“Undertaking this research as part of the Pay-TV Innovation Forum has highlighted significant developments within the European pay-TV sector, particularly in terms of how well telcos–relatively new players in pay-TV–have done in building innovative and well-diversified service portfolios,” said Jon Watts, Managing Partner at MTM. “As service providers look to introduce new services, it’s clear that innovation based on IP, cloud and data science technologies will play a key role in strengthening TV and video products across all screens.”   

The Pay-TV Innovation Forum research entitled “Mapping the European Pay-TV Innovation Landscape” is the first in a series of white papers reporting on the state of the global pay-TV industry. Additional editions will focus on innovation within Asia Pacific, Latin America and North America and will be published over the next few months, with a final report to be presented at the 2016 IBC Conference.

For more information on the research and to download a copy of the whitepaper, please visit

NAGRA, a digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company offers content providers and DTV service providers worldwide with secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit for more information and follow us on Twitter at @nagrakudelski.

About MTM
MTM is a leading international research and strategy consultancy, focused on the media, technology, communications and advertising industries.  MTM helps companies understand and respond to digitally-driven change, providing award-winning consumer research and industry analysis, strategic advice and support for organizational change. For more information, please visit or email

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Ivan Schnider
Marketing Communications
+41 21 732 09 40

Christine Oury
Marketing Communications
+1 415 962 5433

Jon Watts
Managing Partner, MTM
+44 (0) 20 7395 7510

Rajin Kang
+44 20 8392 8082