MEET THE TELEVISION TRIBES: THE SECRET TO DRIVING AND MAXIMIZING PAY-TV REVENUES
(View the News Release)
Despite the onslaught of OTT video platforms, existing cable, satellite and IPTV operators will dominate the pay TV market for the foreseeable future. But with growth stalling in many markets, new strategies are needed to attract and retain customers and avoid revenue-crushing price wars.
Download our latest report on “Television Tribes,” a new study developed in partnership with UK-based research firm Ampere Analysis, that unveils pay-TV consumer viewing types and how pay-TV operators can unlock new revenue opportunities by catering to their complex needs.
In this latest report, you will learn about:
- The five main pay-TV consumer types, including the ‘Content Connoisseur’, the most valuable TV Tribe
- Strategies pay-TV operators can use to cater to new consumer demands through a compelling mix of content, user experience and technology
- The top ten actions pay-TV operators can take to defend their positions in a new pay-TV era, including skinny bundling