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Wednesday, April 19, 2017

NAGRA Blog: Delivering Anti-Piracy Strategies that Work at NAB 2017

By Christopher Schouten, Sr. Director Product Marketing
 

The pay-TV business, film studios and sports rights holders are all looking for answers to deal with the escalating threat of privacy. At the 2017 NAB Show, taking place April 23-27, 2017 in Las Vegas, NAGRA will have answers.

Come to NexGuard Booth SU3424 and check out our showcase of anti-piracy services that can trace illegal content distribution and deliver decisive action to prevent it. Our NAGRA Security Services Platform, which features both comprehensive CAS, DRM and multi-DRM technologies along with our NexGuard watermarking technology, which adds a layer of protection for both live and on-demand content, can stop pirates at their source.

Along with product demonstrations, show attendees can also hear all about NAGRA’s strategic anti-piracy initiatives at the NAB Show’s Broadcast Engineering & IT Conference. Christopher Schouten, Senior Director of Product Marketing, will present the session, “Examining the Cost of Piracy” on Wednesday, April 26 at 3:30 p.m., Room N260, in the North Hall of the Las Vegas Convention Center.

The presentation will delve into the current threats and effects of piracy on pay-TV and content owners as well as examining what can be done to blunt those attacks. The talk will include exploring current trends in CAS, DRM and multi-DRM and discussing the application of forensic marking, which is a technique so essential in creating a closed loop system wherein pirates can be quickly tracked right back to their original source. This approach comprehensively stops them and limits their impact on the legitimate value chain.

With the growing danger to IPTV set-top box and Kodi plug-in piracy, NAGRA can show you a holistic approach to content value protection that:

  • Secures and marks all forms of content
  • Monitors the activities of piracy both online and over the air, and
  • Acts decisively to protect you throughout the globe

To schedule a meeting with us at the 2017 NAB Show, contact us at dtv@nagra.com or visit us at Booth SU3424. We look forward to seeing you at the show!