That stunning figure is given by Jacques-Edouard Guillemot, SVP Executive Affairs at Kudelski Group, whose company has a comprehensive analytics solution called NAGRA Insight. He has been outlining some of the areas where improved analytics can drive business performance.

Solutions for cloud-based operations, active content monetization, anti-piracy services and watermarking on display on Booth SU3624.

While opinions vary on the impact and possible applications of AI for the industry, executives agree that there’s never been a more critical time for service providers to review their data and analytics strategies.

At a time when humans are becoming more reliant on AI - for instance  mobile phones speech recognition, real-time speech translation, computer vision in self-driving cars — trust and transparency have become key issues to be addressed.

A lot can be done to increase OTT apps stickiness. With new content usages come new behaviors which must be addressed with changes in the way the content is offered.

Information – not just content – is king. While many industries have harnessed this new currency, the pay-TV industry, and cable operators in particular, have been comparatively slow to adapt to the new data- and AI-driven world.

The widespread adoption of broadband internet, white-label OTT platforms and social media provide an inexpensive way to publish videos, giving content creators the opportunity to distribute their content directly to consumers.