How can businesses leverage AI to predict individual TV viewer’s behaviour such as propensity to churn, to purchase a package or to consume specific content? To what extent can data analytics help channels optimise their schedules, content promotion and commissioning? Can pay-TV operators become the guardians of all personal data in the IoT home?
These are just some of the questions that will be addressed in the panel “Making Data Work Harder and Turning Privacy into an Opportunity” by Simon Trudelle, Sr. Director of Product marketing at NAGRA, along with other featured panellists, on Tuesday, March 20th at 16h45 at Connected TV World Summit. The panel will be part of the session “Maximising the Value of Data for TV Services.”
“Pay-TV operators can leverage AI-driven analytics in different ways to maximize business impact,” says Trudelle. “Whether it’s to improve the bottom line, generate operational actions or enable personalized marketing, the right platform can help them generate intelligent actions to improve value, content management, operations and advertising revenues.”
Contact us to meet at Connected TV World Summit!