Understand your data. Optimize your business.
Boost subscriber value
NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
Improve content management
Subscriber happiness is paramount. With NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
Increase advertising efficiency
NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
May 25, 2021
Mapping the Way Ahead at APOS
Olivier Biot, Solution Marketing Manager, reflects on APOS and the impact of the pandemic on the M&E space.
December 15, 2020
NAGRA Insight selected as ‘AI and Machine Learning Innovation of the Year’ at the VideoTech Innovation Awards 2020
NAGRA takes home top honours for its ability to improve business performance and operational excellence for pay-TV service providers worldwide.
November 06, 2020
How the pay-TV industry can employ data to rise to the challenge of Covid
NAGRA's Jacques-Edouard Guillemot explains how real-time access to and analysis of data can help pay-TV operators be more resilient and able to adapt quickly in the face of a crisis.